If you ask me, setting the home page meta title in Squarespace is trickier than it should be.
I recommend to my wedding SEO clients that they always include their #1 most important keyword in their home page’s meta title. Often, when I audit Squarespace sites, all they have in the meta title is their site name. I think it’s because it’s so hard to figure out how to edit it.
In this article and video, I’m going to show my simple process for editing the meta title just for the home page (not editing the site title, which is the wrong way to do this).
But first! A few things you should know about meta titles on Squarespace:
- These instructions apply to the home page only. Here is how to update all other page and post meta titles on Squarespace. Squarespace calls these “SEO titles” and recently added an SEO tab in the page settings that makes this way easier (except on the home page).
- Squarespace doesn’t help you figure out if your meta title is too long or if it is going to be cut off in search results. I recommend sticking to about 60-65 characters for a meta title.
- I highly recommend testing your meta title and description with SERPsim before adding to your site so you can see how it looks. There, you can make sure it won’t get cut off on Google (I hate that messy “…” at the end!)
How to set the home page meta title on Squarespace (Step-by-step)
- Log into Squarespace and navigate to your site.
- Click “Marketing” in the menu on the left.
- Click “SEO” in the Marketing menu.
- Ignore everything there and scroll to the bottom. Click that hard to see box that says “Advanced”
- This will open a page that lets you change your page title formats. Navigate to the first box, “Homepage Title Format” and paste in your full home page meta title.
- That’s it! Click Save at the top and go about your business.
- To make sure it’s saved, you can fetch your home page URL in SERPsim and see if your new meta title appears.
Note: this will not update instantly in the Google Search results. It may take a few days for Google to re-crawl your site and notice the change.
That’s it! To learn more about how to write meta titles and descriptions, I recommend my related article What is a Meta Description?