I see you over there posting photos to your blog from a recent wedding you’ve worked on. But can I ask you… How much are you writing?
You’ll hear me say this a lot: Blog posts that you want to get found on Google need to be long. They need not just photos, but words.
How many words, you ask? For an optimized post in the wedding industry, I recommend at least 500 words (with bonus points for more).
But here’s the question I hear the most: “I can’t make myself write that much! What am I supposed to write about??”
Today, let’s talk specifically about 5 things I encourage wedding pros to write about when they feature a wedding on their website.
5 Featured Wedding Blog Post Content Ideas
1. Describe Your Couple
This one may be the most obvious (and most wedding vendors are doing this already), but it’s important—Describe the couple and their personalities.
You want readers to get a sense for the couple immediately so they can see themselves as similar and really spark their attention. Or, they can recognize that this couple isn’t quite their cup of tea.
Here are a few questions to spark your writing:
- Who are they?
- Where are they from?
- What do they do for work?
- How did they meet?
Take notes after your first meeting so you remember these details after the wedding.
I want you to tell me if they’re high school sweethearts from the same small town in Iowa or if they met studying theatre in New York City. Tell me if they’re enthusiastic and all smiles or organized and calm. Tell me if she’s a huge animal lover and veterinarian.
These details help set the stage for the photos you’ll share of their wedding day.
2. Include the Couple’s Engagement Story
Especially if it ties into any wedding decisions or the couple’s personality, share a bit about their engagement story. Remember, brides who are considering hiring you probably just got engaged too, so they love these details.
- Where did they get engaged?
- Was the proposal simple or elaborate?
- Was it a surprise, or did she know it was coming?
- Any special significance to the place or date?
- Any special significance to the ring?
3. Describe the Feeling of the Wedding Day
This is where you start your wedding day storytelling. Describe the wedding day and the wedding vibe. Was it a cool April afternoon or a steamy July evening? Was the vibe soft and romantic? Emotional? Wild and fun? Give some context to the photos and how their planning came together.
- What season was the wedding?
- What vibe did the couple want to create?
- What were the wedding colors?
- Did this wedding incorporate any special history, hobbies, or passions?
- Did anything fun or unusual happen on the wedding day?
4. Describe the Venue
Featured wedding blog posts are most likely to rank in Google for the venue name, if you optimize them well. So if SEO is important to you, describe the wedding venue in more detail than other vendors do.
- Why did the couple choose their wedding venue?
- Which locations at the venue were used?
- How many guests were there, and how did that compare to the maximum at the venue?
- Was there anything special about the venue, location, etc. that you particularly liked?
5. Include Your Own Perspective
This is one element I see missed the most, and it is a huge opportunity for you as the wedding vendor—Write about your own involvement in the wedding day.
This is a blog post on your website. Don’t forget that it is a sales opportunity for you.
This is different from when you’re writing for a real wedding feature on an industry blog or other publication. In that circumstance, you want to make your writing all about the couple and their wedding story.
But on your own website, you want to show the prospective client your talents and what you could do for them. So share in the post how you made an impact on this client’s wedding day.
- How did they the couple find you as a vendor?
- Why did they say they chose to work with you?
- What services did you provide?
- How did you help the day come together?
- What was your favorite moment of the wedding?
For example, if you’re a florist, share that the bride asked for a romantic English garden feel to the flowers, and which flowers you chose that you knew she’d love.
If you’re a planner, share how you suggested three different venues that had the metropolitan feel the couple wanted, and that you loved that they ultimately chose this venue for its high ceilings and more industrial look.
If you’re a photographer, share that you found a unique photo location at the country club that felt more like a garden than a golf course. Or note that you loved the courtyard at the venue for its beautiful lighting.
A featured wedding blog post is your time to shine and show potential clients exactly what you can do for them. Take great notes, tell their story, and, if you want to make it rank in Google, make sure it’s long.