empty-wedding-ceremony

How to Spot Scam Inquiries in the Wedding Industry

You get an inquiry, and it seems almost too good to be true.  The prospective client wants to book your highest package immediately, for an event that’s coming up soon.  Do you get excited… or is it a scam?

This article will help you understand how to spot scam inquiries in the wedding industry.  Because, as wedding professionals have shared with me, there are tons of scams landing in the inboxes of all wedding vendors, from planners to photographers to makeup artists.

The scam I saw

As a wedding SEO and marketing specialist, I often read through my clients’ inquiries— It’s my job to bring in more inquiries for my clients, and I want to make sure they’re good.

A couple weeks ago, I noticed that two of my wedding planner clients had received a very similar inquiry, from a person planning an anniversary party.

Hi

My name is Richard Wallace, I am having a surprise 20th wedding anniversary for my wife on January 26th, 2023. Though the said date is flexible, and I wish to seek your professional touch in planning this party.

I’ll be glad to hear from you if you can handle this for me, any other arrangements will definitely be discussed as we proceed.

Thanks,

Richard Wallace
Adriatic yacht
Electrical Engineer

I thought it was weird that the person put their profession and title at the bottom of the inquiry (“Adriatic Yacht, Electrical Engineer”).  Then it was a big alarm bell when both of my clients got a similar inquiry, since they are not in the same market.  It just seemed… fishy.

So I posted to my Instagram @SaraDoesSEO, asking if any other wedding pros had gotten the same inquiry, and WOW was the answer yes!

poll about scam inquiries in the wedding industry
In my non-scientific Instagram poll, 61% of respondents had received the same inquiry. This is definitely a scam.

Wedding business owners sent me tons of examples of scam inquiries.  Many also offered advice on how they spot them.  I want to share that all here, to help you weed out bad inquiries and avoid getting scammed.

How to Spot a Scam Inquiry, Message, or Email

Want to spot a scam?  Wedding pros who regularly get these emails shared with me the red flags that help them realize the inquiry isn’t for real.

“It’s a red flag for me when the person is ready to contract for the highest paid service without having a consult or email exchange,” – Pittsburgh wedding planner Jennifer Pecorari of Novalee Events.  

“It’s usually a scam when the inquiry has a wedding date that is within a few months or even on a holiday.  Occasionally, I get an elopement or wedding with less than 30 guests that want to get married in 3 or 4 months.  But most people planning a wedding have a longer time frame.” — Bay Area wedding planner Leanne Bybee of Leanne Lane Weddings.

“I got a scam inquiry from someone who said he wanted to surprise his twin daughters with makeup classes.  He was overly complimentary— used the words ‘I’m in good hands’— and has never met or spoken to me before.” – Houston wedding makeup artist Nyoka Gregory of Nyoka Gregory Beauty.

Other red flags that were mentioned multiple times:

  • Bad grammar and spelling in the inquiry
  • The email address is super random, like a bunch of letters and numbers
  • Inquiries that offer a big deposit or offer to pay in full right away
  • Including a job title or credentials
  • They insist that they can’t talk on the phone
  • They say that all payments to vendors will have to go through you
  • The inquiry is for a “surprise wedding” (who would want that??)
  • For photographer inquiries, when the event date is “flexible” or the person won’t specify a venue

How to Handle a Suspected Scam Inquiry

So you’ve spotted what you think is a scam inquiry.  What should you do with it?

Wedding business coach Brandee Gaar recommends deleting scam emails as soon as you’ve seen the red flags and are pretty sure it’s a scam.

If you’re worried it might be an actual inquiry, she says it’s OK to reply (just don’t click on any links in the email!).

“If you reply to a scam inquiry, they’ll usually reply back immediately with a big list of things they want you to do,” Brandee says.

“They’ll sometimes want to book with you right away and tell you to get started.  They’ll want you to pay the vendors directly. “

“Usually, on the reply, you can tell really quickly that it’s not a normal situation.  When it feels wrong in your gut, just delete it.”

Ultimately, Though, What is the Scam?

I’m a curious person.  Sure, I want to know how to spot a scam.  But I also want to know—What’s the scammer trying to get out of this?

How does the scam work?

Carly of Day of Details Coordination in Florida sent me this email she received after replying to a suspected scam inquiry:

You’ll note the red flags:

  • They are going out of town, so “all payments to vendors will have to go through you”
  • They promise a deposit or full payment via a check, without you asking for payment
  • Overly complimentary

Ways the scammer profits from this

There seems to be multiple ways that the scammer ends up with money.

According to Tampa wedding planner and former anti-fraud employee Albriana Shante Youyoute, “The scammer will often ask right away ‘Do you accept credit card?’  They’ll want you to charge a large sum to their card, which is usually a stolen credit card number.  Then, they’ll ask if you can send some of the money back to them.  That’s how they profit from this.”

I also saw an explanation (via wedding photographer Chelsea at White Quill Creative) that the scammer would pay by check but purposely over-pay for the service by $500 and then ask you to return the extra or use it to pay someone else (who’s in on the scam).  Then their original check bounces, they disappear, and you’ve lost the money you paid out.

It’s such a bummer.  And I hope it doesn’t happen to you!

To wrap this up, I hope this article helps you more easily spot scams that target the wedding and events industry.  Be careful out there!  

Many thanks to the contributors who sent thoughts, screenshots, examples, and advice for me to include in this post.

And a final disclaimer: I am not a fraud expert.  Do your own research and due diligence for any inquiry you receive.

SEO Basics Guide

The SEO Basics Guide for Wedding Professionals

Get instant access to my top SEO tips, including only what's working right now.

Sara Dunn - SEO specialist

Every creative wedding pro needs a geeky best friend. Let me help you and your work get found online.

Sara Dunn

Sara Dunn is the geeky best friend for wedding professionals. She offers done-for-you SEO services specifically for the wedding industry. Her tips have been featured by Wedding MBA, WIPA, Honeybook, Special Events, WeddingPro, and more. Start learning from Sara with her Free "Double Your Traffic" Masterclass for wedding professionals.

27 Comments

  1. Catherine Sakka-Gallagher on September 28, 2022 at 11:43 am

    Great blog post. I got an enquiring from the same guy and I’m based in Budapest!:)) I’ve also had other emails where they gave large budgets but like you mentioned they wanted all vendor payments to go through me.
    Thank you for the helpful tips!

    My best,

    Catherine

    • Sara Dunn on October 4, 2022 at 12:35 pm

      That guy is planning anniversary parties for his wife worldwide! Ha. Thanks for your comment, Catherine.

  2. Lisa on September 28, 2022 at 11:18 pm

    This was an awesome read because I’ve unfortunately had so many of these emails or texts. I think it comes from being inactive on your website, social, etc. That could mean to a scammer that you’re desperate for a sale.

    • Sara Dunn on October 4, 2022 at 12:34 pm

      That’s interesting, Lisa! I also hear that people get more of the scam emails when they are actively marketing, because they’re easier to find. I think these scams reach everyone, unfortunately!

  3. Cameron on December 5, 2022 at 1:56 pm

    Dealing with this guy right now. Glad I found this (and other posts) regarding “an electrical engineer from Adriatic Yachts”. Gonna have a little fun with him first. 😉

    • Sara Dunn on January 2, 2023 at 8:09 pm

      Ha! Good luck!

  4. Kayla on December 14, 2022 at 2:11 pm

    Just got this one! Recognized the verbiage right away.

    Hi

    My name is Daniel Meaker, I am having a surprise 20th wedding anniversary for my wife on 14th January 2023. Though the Said date is flexible and I wish to seek your professional touch in planning this surprise anniversary party for my wife.

    I’ll be glad to hear from you if you can handle this for me, any other arrangements will definitely be discussed as we proceed. Do you accept credit card payment?

    Thanks,
    Daniel Meaker

    • Sara Dunn on January 2, 2023 at 8:08 pm

      Thanks for sharing this version with us, Kayla!

  5. Hope on January 18, 2023 at 7:42 pm

    Thank you so, so much for this post! I had a 20 minute conversation with this scammer on the phone yesterday and spent the last hour or so trying to confirm that it was a scam. This blog post was exactly the confirmation I needed! His email to me today was word-for-word what you posted above.

    • Sara Dunn on March 16, 2023 at 1:42 pm

      Oh NO!! So sorry to hear they even got you to the phone. So glad this could help, Hope.

      • Whitley on October 25, 2023 at 2:32 pm

        I’ve gotten two of these scam emails in the last few weeks. Thanks for this post!!

        • Sara Dunn on February 3, 2024 at 5:16 pm

          You’re welcome!

  6. Jessica on January 30, 2023 at 3:41 pm

    Dealing with Johnson Smith from Adriatic Yacht right now! He wants to plan a birthday party on February 31! Gonna have some fun before I tell him about himself. HAHAHA

    • Sara Dunn on March 16, 2023 at 1:41 pm

      So many employees planning parties over there at Adriatic Yacht!! 😉 Good luck, Jessica!

  7. Regina Stehly on January 30, 2023 at 6:28 pm

    Just got my email!

    How are you? Thanks for your email, I’m not a member. March 16th is
    also a perfect date but I’m flexible with the date. I work as an
    Electrical Engineer with Adriatic Yacht Charter presently at Sea,
    according to company policy this is the best way I can communicate
    quickly is by email, and can make calls once in a while but will be
    back in a couple of days before my party.

    I want a private function for my 50th birthday party and I am
    expecting a total of 30 guests and I have a good budget for this
    celebration, hence I need you to provide the foods, wines and
    beverages..

    Also I want the party to be from 3PM-9PM. Also, I want you to make a
    booking with Jays Morrison Band Group. The Band will be entertaining
    my guests and they are my Family’s favorite. I would like to hand over
    every other arrangement to you. Do get in touch with Mr. Jeff Morrison
    ” JAYS MORRISON BAND GROUP ” [email removed]

    Kindly let me know all that is needed to make the day memorable for me
    and my family. Kindly go ahead and put up a great show for me and let
    me know the total cost and I shall advise you with my credit card
    details for payment accordingly.

    Regards
    Richard Dowell

    • Sara Dunn on February 3, 2024 at 5:19 pm

      Thanks for sharing this version, Regina!

  8. Heather Hodges on April 14, 2023 at 12:12 pm

    I am a planner in Tampa, FL and I just got a nearly IDENTICAL email as the one you posted and 7 mos after your post – so this scam must be working well for them! There was just something about the wording that caught my eye as fishy, the fact that he included his job and title in the auto signature, and I Googled his name and job title to come upon your post. Thanks so much for posting this! Maybe I should have some fun and scam the scammer!

    Cano James
    11:53 AM (15 minutes ago)
    to Heather

    Good afternoon,

    My name is James Cano, I am having a surprise 20th wedding anniversary for my wife on 28th July, 2023. Though the Said date is flexible, and I wish to seek your professional touch in planning this party.

    I’ll be glad to hear from you if you can handle this for me, any other arrangements will definitely be discussed as we proceed.

    Best Regards,

    James Cano
    Adriatic yacht
    Electrical Engineer

    • Sara Dunn on May 22, 2023 at 10:50 am

      So sad this is still going on!! Thanks for the update, Heather.

  9. Cindy Hendrickson on April 26, 2023 at 1:51 pm

    Just got this today! From “Andi Scotts, Chief Engineer Adriatic Yacht! And the “band” he wanted was The Tripp – he mentioned a man in my hometown (who I know but didn’t know he wasn’t a musician – which it turns out he isn’t!!)

    I even had called a vendor – thank goodness she’s my friend! Trying to leave on a vacation to Italy tomorrow – needless to say, I didn’t need this hassle!!

    Glad I saw this – thanks!!

    • Sara Dunn on May 22, 2023 at 10:49 am

      SO crazy!! I’m so glad you were able to find this. Enjoy your vacation– no need to reply to this guy!!

  10. Viktoria A. on June 15, 2023 at 10:13 pm

    Thanks for this article! I just received one of those emails. It seemed fishy, but I wasn’t sure, so I Googled it and found this article, thank God! It’s very helpful, every restaurant owner should know about this! Thanks again!

    • Sara Dunn on June 22, 2023 at 9:53 am

      You’re welcome, Viktoria!

  11. Mai D. on August 21, 2023 at 11:01 am

    Thank you so so much for your post. I literally received the email from Nate White from Adriatic Yatch this morning and he called 2 weeks ago asking if he can pay with credit cards. Then 2 weeks later today, he sent email that has the same exact words on your post. Thank God I saw your post about this scamming !
    Thank you again and I really appreciate it.

  12. Ruben on November 27, 2023 at 11:53 am

    OMG… Nate White emailed me about it as well but its for his bday. I thought it was strange so I have started to dig about this. Until I find all this info. Thnak you guys.

    • Sara Dunn on February 3, 2024 at 5:15 pm

      Yikes!!! Glad you found this!

  13. Katie McQuinn on December 4, 2023 at 9:43 pm

    Thanks so much for this post, Sara!! I just received two inquiries last month and my events manager was corresponding. I’ve just taken over and something didn’t sit right, so I googled it and found your Adriatic post! Thanks so much!!! We’re a restaurant in Savannah, GA. So industry beware!

    • Sara Dunn on February 3, 2024 at 5:15 pm

      You’re welcome, Katie! Thank you for letting us know this is affecting restaurants too!

Leave a Comment