How to Use Categories and Tags on a Wedding Blog

So you’re working hard on your wedding business website and blogging on a regular basis (woohoo!).  But… when you finish writing your blog post and need to select categories and tags, the anxiety sets in.

What is the right way to use categories and tags on a wedding blog?  Should I use a lot? Should I ignore them all together?

Today, I answer your questions on how to use categories and tags, especially as they apply to wedding planners and photographers.

An Overview of Categories and Tags

Categories and tags were originally created for blogs to group similar content together.  They are meant to help website users find more posts on your site about a topic they are interested in.

Categories and tags are available in most website platforms that offer blogging.  They are pretty prominent in my favorite website platform for SEO, WordPress.  Categories and tags can also be added in Squarespace.

What are Blog Categories?

Categories are intended to be the big, main themes of a website’s content.  Think of them as the table of contents for your blog posts.  I recommend that your wedding business blog have 4-8 categories at a maximum.

Category Ideas for Wedding Photographers

  • Weddings
  • Engagements
  • Styled Shoots
  • Photography Tips

Category Ideas for Wedding Planners

  • Wedding Planning Tips
  • Real Weddings
  • Styled Shoots

What are Blog Tags?

Tags are intended to sort posts together that have similar details.  While categories are meant to cover broad themes, tags can be much more specific.  Use tags to pull out details about a post that your visitor might be interested in seeing more of.

Here’s what you should know about tags:

Tags should apply to multiple posts on your website

I see way too many orphan tags on blogs, meaning tags that are only applied to one post on the website.  These are usually tags that blog writers invented after their post was written and they were trying to throw keywords on them.

Since tags are meant to sort similar posts together, tags that only apply to one post have no purpose!

The tip below can help you avoid orphan tags.

Keep a list or spreadsheet of your tags

Create a reference for yourself of tags you’ve selected and used before.  You might do this in the Notes app on your computer or in a spreadsheet. Then give it a glance when deciding on tags for your new post.

3-10 tags per post should be sufficient

Let’s not go crazy.  Any more than this, and you’re likely just trying to stuff extra keywords onto your post.

Make your tags distinct

Use tags mindfully and don’t just use variations of the same phrase. There’s no reason to use one tag called “engagement shoot locations” and another called “locations for engagement photos.”  Google understands synonyms and variations today, so this looks spammy and isn’t necessary.

Tag Ideas for Wedding Photographers

  • Indoor weddings
  • Outdoor ceremonies
  • Winter weddings
  • Rustic weddings
  • Engagement photo outfit ideas

Tag Ideas for Wedding Planners

  • Indoor weddings
  • Outdoor ceremonies
  • Winter weddings
  • Rustic weddings
  • Guest list planning
  • Reception table styling
  • Styled shoots
  • Things to do in {city, state}

The Problem & The Solution

When I am working on my wedding SEO services for clients, I see a lot of wedding professionals (and other business owners too!) abusing categories and tags.  They use categories and tags haphazardly to throw some keywords on a post when it’s done.

I encourage you to use categories and tags with some restraint.  I’ve seen blog posts that have 40-50 tags listed per post. Years ago, this may have actually helped Google find and index posts.  Today, it looks spammy and creates clutter.

If you find yourself thinking of keywords that you’d love your post to rank for in search, find natural ways to include those keywords in the text of the blog post itself.  Don’t just fling them into the tag section at the end.


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