How to Respond to Positive Reviews (Wedding Industry Examples!)

So you’ve received a positive online review from a client.  Woohoo! Now the question is… what do you do with it?

Do you respond at all?  Thank the client privately?  Why does it matter?

The big deal is—positive online reviews are absolute gold for your marketing.

A study by BrightLocal showed that at least 82% of people read online reviews for local businesses.  So we want to make sure that those readers are impressed—not only with your clients’ reviews but also with your responses.

Why Should I Respond to Positive Reviews at All?

Not monitoring your online listings and replying to your reviews is absolutely a marketing mistake.  Here’s why.

People are watching

Of those people who read reviews, the BrightLocal study found that 97% also read the business’ response to online reviews.

Potential clients want to see how you respond to feedback.  Are you calm, collected, and helpful about negative reviews?  Are you appreciative and enthusiastic about positive reviews?

Review responses might be a couple’s first peek into how you truly treat your clients.  They will be reading, and they will notice if you ignore or write something really generic and impersonal in response to your positive reviews.

You may get more reviews and better reviews

A study of over 20 million reviews in the travel industry showed that good review responses can actually encourage more positive reviews.

That definitely makes sense to me!  If a past client sees that you truly appreciate and take time to respond to your positive reviews, they are probably more likely to leave you a good one.

On the flip side, if a client sees that you have several reviews and have never responded to them, they might assume you don’t care all that much.

So write a good, thoughtful reply to your positive reviews in order to encourage more positive reviews in the future.

It may help your SEO (search engine ranking)

Google actively encourages business owners to reply to all reviews.  To appeal to Google, I like to do what they encourage ?

While I don’t have any hard evidence of this, I believe responding to your reviews may help your Google listing to show up higher and more often in searches.

Google map results for wedding planner search

Show up here with more reviews and more review responses!

How Exactly to Respond to Positive Reviews in the Wedding Industry (3-step template)

Not quite sure what to say?  These 3 steps will do the trick every single time.  Follow the steps to write something unique for each client review.

Step 1: Thank the reviewer, using their name.

This shows that you’re actually grateful for their time, and that you read and noticed who the review is from.

“Michael, thank you so much for your positive review, and for choosing me as your wedding photographer.”

Step 2: Add a positive personal detail, something you liked about the client

  • Show that you remember and were personally invested in their wedding day.
  • Mention their partner’s name too.

This is critical to showing prospective clients the real connection you have with each of your clients.  Weddings are not oil changes.  You can’t write a generic, impersonal response and expect readers to think you really care.

☹️ :

bad reply to a positive online review

? :

“I absolutely loved working with you and Ashley last fall.  You and your families were such a joy to be around, and I am so grateful for the opportunity to share your wedding day with you.”

Step 3: Wish them all the best

Share your well-wishes, just like a friend would.  They’re married now!

Bonus points for ending with your name, so the review feels really personal.

“Wishing you all the best, and I hope to see you again soon!


Examples of Wedding Pros’ Real Review Responses

Need more examples of good positive review replies?  These are real replies from wedding pros who are killing it with online reviews!

Wedding Planner review responses

Marva at Chic Bahamas Weddings writes some of the best review replies on the internet:

best review reply from wedding planner

Other examples:

good review reply from wedding planner

Wedding photographer review responses:

wedding photographer review reply

positive review for engagement photographer

I am a collector of good review replies ?.  I’ll keep this post updated as I find more great responses that you can use as inspiration (send me any that you see!).

Replying to your online reviews is part of great marketing and great SEO.  Don’t skimp on this important final step in your client experience!

Working on your reviews?  You might also like:

SEO Basics Guide

The SEO Basics Guide for Wedding Professionals

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Sara Dunn is the geeky best friend for wedding professionals. She offers done-for-you SEO services specifically for the wedding industry. Her tips have been featured by Wedding MBA, WIPA, Honeybook, Special Events, WeddingPro, and more. Start learning from Sara with her Free "Double Your Traffic" Masterclass for wedding professionals.


  1. Jommy on September 21, 2020 at 11:37 am

    Such a great idea!!
    Thank you for sharing ?

    • Sara Dunn on October 29, 2020 at 9:54 am

      You’re welcome, Jommy! So glad you found it helpful.

  2. Arena Animation Shyambazar on April 10, 2021 at 2:11 am

    Exceed Customer Expectations
    If you’re not replying to reviews, you’re falling short of your customers’ expectations. 86% of users who complain expect a response within 3 days. Putting a process in place for your business to reply to customers will help you to meet, or even better, exceed their expectations.

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