115 Wedding Industry Statistics and Trends for 2025

We gathered 115 of the top wedding industry statistics to help you understand how the industry works.

Our team of wedding SEO professionals compiled stats from our own research, as well as trusted third parties. This article covers topics including general wedding statistics, search trend stats, and information specific to various vendor categories.

Let’s take a look at the latest wedding industry stats!

General Wedding Statistics

• 50% of couples are engaged between 12-18 months before getting married (Zola)
• 29% of 2025 couples met through online dating (Zola)
• The most popular engagement month is December with 13% of couples, followed closely by May and June with 11% each (Zola)
• 17% of couples are together for 4 years before getting married, followed closely by 3 years and 5 years with 15% each (Zola)
• 70% of couples discussed when they would get engaged before the proposal (Zola)
• 71% of couples didn’t feel prepared for the sheer number of decisions that come with wedding planning (Zola)
• The top three words couples use to describe wedding planning are: exciting (70%), special (53%), and stressful (52%) (Zola)
• 48% of couples say the biggest pain point they deal with when wedding planning is managing expectations of what they could afford vs. their inspiration (Zola)
• 42% of couples say the biggest challenge they faced while wedding planning was family drama (Zola)
• 75% of couples use Pinterest for wedding inspiration, making it the social media platform that couples felt was the most crucial to their planning (Zola)
• 3% of couples are eloping (Zola)
• The most common guest list size is between 150-200 guests (Zola)
• When couples were asked how they wanted their wedding to be remembered, the top two words used were: memorable and fun (Zola)
• The average US couple spends about 20 months planning their wedding (Shane Co.)
• 33% of couples say they wouldn’t change a single thing about their wedding day (Shane Co.)
• 17% of couples said their favorite part of wedding planning was selecting their wedding attire (Shane Co.)
• 15% of women expressed wishing they had made a different choice for their wedding dress (Shane Co.)
• 14% of couples said they were too stressed to fully enjoy their wedding day (Shane Co.)
• 8 in 10 couples feel that having a wedding will be worth the investment (The Knot)
• 89% of newlyweds believe that tying the knot brings their relationship to the next level (Brides)
• 32% of men see their big day as a lifelong dream (Brides)
• 73% of men say that they have always wanted to be married, while 66% of women say the same (Brides)
• The average amount that guests spent to attend a wedding is $580. This includes travel, accommodation, attire, and gift (The Knot)
• The average age men get married is 31.1 years, while the average age for women is 29.2 years (U.S. Census Bureau)
• On average, couples hire 14 vendors for their wedding (The Knot)
• 74% of engaged couples are creating wedding websites (Joy)
• Over 50% of couples are not using TikTok during wedding planning (Wedding Venue Map)
• The number one thing couples choose to DIY is stationery/signage (Wedding Venue Map)
• Over 50% of couples prefer to meet with vendors in person (Wedding Venue Map)

Wedding Industry SEO Statistics

• 78% of couples with ultra luxury budgets hired wedding vendors through a Google search in 2024 (Think Splendid)
• Celebrity weddings are always a huge search trend, with the search “Olivia Culpo wedding dress” trending +3,950% in 2024 (Sara Does SEO)
• The search “blurry wedding photo trend” was up 3,500% in 2024 (Sara Does SEO)
• The search “Basque waist wedding dress” was up 300% in 2024 (Sara Does SEO)
• The search “Italy wedding venues” was up 450% in 2024 (Sara Does SEO)
• As of 2025, the search “Moss agate wedding ring” has gone up 8,200% since 2022 (Exploding Topics)
• Google searches for “elope wedding” are up by 83% in 2024 (Shane Co.)

Wedding Planner Statistics

• 57% of ultra luxury couples negotiated with their wedding planner (Think Splendid)
• The average cost to hire a wedding planner in 2023 was $2,100 (The Knot)
• 36% of couples hire a day-of wedding coordinator (The Knot)
• 31% of couples hire a full service wedding planner (The Knot)
• 37% of couples hire some kind of wedding planner for their big day (The Knot)
• Couples typically spend 6% of their wedding budget on a wedding planner (The Knot)

Wedding Florist Statistics

• Around 46.5% of florists work 11-30 weddings per year (Curate)
• 45.5% of florists say that their couples have a budget between $1,000-$2,000 (Curate)
• Couples typically spend 8% of their wedding budget on florals (The Knot)
• On average, couples spend about $2,200 on wedding flowers, which is usually 8-10% of the wedding budget (Rio Roses)
• The average number of stems per wedding is 668 (Rio Roses)
• Couples usually book their florist 5.7 months before their wedding (Rio Roses)
• On average, couples have 21-22 floral arrangements for their wedding reception (Rio Roses)

Wedding Venue Statistics

• When searching for a venue, 26% of couples look for an outdoor garden party feel (Zola)
• Only 2% of couples look for a space that is totally blank and customizable (Zola)
• The top searches on The Knot Vendor Marketplace highlight a desire for distinctive and scenic settings, such as: library weddings, garden venues, castles, beaches, and mountain venues (The Knot)
• Couples typically spend 37% of their overall budget on their venue (The Knot)
• The top social media platform that couples are using to search for a venue is Instagram (Wedding Venue Map)
• The top way couples search for their wedding venue is on Google (Wedding Venue Map)
• If a venue offers All-Inclusive Services, the number one thing couples expect to be included is catering (Wedding Venue Map)

Wedding Photographer/Videographer Statistics

• 77% of couples have engagement photos taken (Zola)
• 81% of couples like film photography (Zola)
• 1 in 3 luxury wedding couples research photographers before they are engaged (Think Splendid)
• 59% of luxury couples wish they spent more on wedding videography (Think Splendid)
• 90% of couples hire a wedding photographer (The Knot)
• The average amount couples spend on a wedding photographer is $2,900 (The Knot)
• 74% of couples said the most important factor in choosing a photographer was the price (The Knot)
• Couples typically spend 8% of their wedding budget on photography (The Knot)
• On average, couples spend 7% of their wedding budget on videography (The Knot)

Wedding Budget Statistics

• The majority of couples (18%), have a wedding budget between $30,000-$50,000 (Zola)
• The top two vendors that couples are willing to splurge on are photographer (57% of couples) and venue (47% of couples) (Zola)
• 30% of couples budget between $1,000-$2,000 for their wedding day attire (Zola)
• 76% of couples spent more on food and drinks than planned (Think Splendid)
• 1 in 10 couples doubled their original wedding budget (Think Splendid)
• 1 in 3 luxury wedding couples wish they had spent more on their wedding (Think Splendid)
• More than half of couples initially budget under $10,000 for their entire wedding (Shane Co.)
• The average budget was $256 per person in 2022 (Bankrate)
• 85% of couples report that inflation has affected or will affect their wedding plans in 2025 (The Knot)
• The top two most expensive wedding vendors are typically venue and catering (The Knot)
• The average cost for an engagement ring is $5,200 (The Knot)

Wedding Trend Statistics

Overall Wedding Trends

• 81% of couples have a wedding registry (Zola)
• 75% of couples made at least one choice for their wedding based on something they saw on social media (Zola)
• 66% of couples are taking their partner’s last name (Zola)
• The most common wedding colors are white (50%) and green (48%) (Zola)
• 48% of couples describe their wedding style as classic (Zola)
• 90% of couples love the idea of a late night snack (Zola)
• 89% of couples think intimate weddings are “in” (Zola)
• 85% of couples like mismatched bridesmaids attire (Zola)
• 80% of couples feel that phone-free, unplugged weddings are “in” (Zola)
• 78% of couples like the idea of exchanging their vows in private (Zola)
• 63% of couples think that having more than one wedding look (an outfit change) is “in” (Zola)
• 60% of couples think that neon signs are “out” (Zola)
• 60% of couples think that champagne towers are “out” (Zola)
• Couples are torn on lace, with 58% saying it is “in” and 42% saying “out” (Zola)
• Couples are split on having a wedding cake over other dessert, with 51% saying cake is out and 49% saying “in” (Zola)
• 95% of couples believe that wearing white as a wedding guest is unacceptable (Zola)
• 61% of couples are having a friend or family member officiate their wedding (Zola)
• 60% of couples still choose to have a cake cutting (Shane Co.)
• 45% of couples share a first dance (Shane Co.)
• 1 in 6 couples hired a separate content creator for their wedding (Think Splendid)
• 41% of couples are cutting down the guest list (The Knot)
• 48% of couples are considering a microwedding (The Knot)
• The top trend that couples are considering incorporating into their wedding is asking for guests to ‘unplug’ during the ceremony (The Knot)
• The top unique vendors that couples are considering using are: experiential bartenders, tattoo artists, social content creators, fire dancers, dog sitters, and cultural dancers (The Knot)
• 20% of couples are using AI when wedding planning (The Knot)
• 55% of couples say that the pandemic has changed their expectations for marriage (Brides)
• 82% of couples report that living through the pandemic has made them actually want to marry more (Brides)
• 42% of weddings take place between September and November (The Knot)
• Only 11% of weddings happen between December and February (The Knot)
• Winter weddings peak in December,  (The Knot)

Gen Z Wedding Trends/Stats

• 86% of Gen Zers envision marriage in their future (The Knot)
• Nearly 75% of Gen Z takes at least one action related to weddings before getting engaged (The Knot)
• The top cultural trend that Gen Z believes will influence weddings is old money aesthetic (The Knot)
• The top 3 celebrities that Gen Zers think will influence weddings are: Taylor Swift, Sabrina Carpenter, and Chappell Roan (The Knot)
• 1 in 2 Gen Zers would like to see the bouquet toss make a comeback (The Knot)

Location Trends

• The top 3 cities in the US for weddings are: Santa Barbara, San Diego, and Chicago (The Knot)
• The top 3 destination wedding locations around the globe are: Mexico, Italy, and Puerto Rico (The Knot)
• 32% of couples have a destination wedding (Zola)

Final Thoughts

We did the research for you! Our team pulled together 115 statistics on the wedding industry from 20 resources.

Whether you are a wedding vendor that is learning more about your industry or simply an inquisitive searcher, we are pleased to offer a reliable location where you can access a wide variety of wedding related stats. The wedding industry is always changing, but one thing is for sure… couples are always getting married and wedding vendors need to be in the know!

If you are a wedding vendor that wants to get found by more couples, my free and affordable SEO resources are a great place to start.

Wedding Photos by Starling Studio